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Benefits of the PURO approach

Connect. Reflect. Thrive.

We believe lasting change begins with reflection in a space where you can slow down, feel safe and connect meaningfully with others. Our online coaching groups are intimate (max 8 people) and thoughtfully led, creating room for both quiet insight and steady growth.

Whether you're navigating a personal transition, leading through complexity, or simply seeking space to think and feel more deeply, PURO offers a grounded and human-centred approach.

Why choose PURO?

Our groups are shaped to meet you where you are. With depth, warmth and clarity.
  • Fully online
  • Two seasoned coaches in each group
  • Personal or professional — or both
  • Calm meets clarity
  • Accessible, flexible, global
  • Creative and experiential
  • Relational and co-created
  • Reflection at the core
  • Rooted in place, too

Fully online

Join from wherever you are. Our online format offers flexibility without losing connection. We create a carefully held space, from our screen to yours.

Two seasoned coaches in each group

Every group is co-led by experienced professionals with backgrounds in coaching, counselling or psychotherapy. And always includes a group leader with lived experience in the topic at hand. Whether it’s expat life, Agile work, leadership, media or education, you’ll be guided by someone who knows the terrain from the inside.

Personal or professional — or both

PURO offers two pathways: personal growth and professional reflection. Some come for one, many stay for both. Whichever door you enter through, we meet you with presence and care.

Calm meets clarity

We draw from a Nordic mindset: calm, grounded, and thoughtful. Our approach blends reflection with gentle structure to help you feel more like yourself again.

Accessible, flexible, global

Online sessions let you join from anywhere. No travel needed, just a quiet space and time for yourself.

Creative and experiential

You'll explore using metaphor, images and reflective prompts — sometimes surprising, always meaningful.

Relational and co-created

Each group is shaped by the people in it. We follow what matters, adapt to what emerges, and honour each person's pace and presence.

Reflection at the core

We hold space for silence, for depth, for noticing. And from that, clarity and connection follow.

Rooted in place, too

While PURO coaching spaces are fully online, we also offer the occasional in-person retreat—72h North—for those drawn to the clarity of the Finnish North.

Next steps

Explore our groups or connect with a coach in a free discovery call or ask us about upcoming retreats.